Women are much more likely than men to utilize the insight of friends and family when looking for a new game. Follow all the latest news from E3 2017 here! "But we were like, OK, but we might be getting ahead of ourselves. In 2017, 49% of females under 30 reported that they play video games while 72% of males under 30 were video game players. UPDATE January 9, 2018 — American consumers spent an astounding. 1/3 of female gamers will pay to play mobile games. Female characters in gaming have been difficult to crack for a number of developers as there is a fine line between an intelligent female character and sex symbol only used as a marketing ploy to attract male audiences. Top 10 Greatest Female Characters In Video Games.Who doesn't want to play as a strong female character? "We don't say, 'Oh, hey, equality achieved!' This is our ranking of the 10 most badass heroines in video games. Male and female belief in real-life female competence was jeopardized after exposure to objectified content of women within video games. Among adults aged 50 and older, 27% of males report playing video games, while 30% of females in this age range report doing so. 25 Best Female Games Characters – The Women We Love In Video Games. In 2016, women over 18 represented 31% of U.S. gamers, significantly more than males under 18 who represented only 18%. These female characters are famous all over the world among the people because of different reasons and make these games more interesting and entertaining for the users. Approximately 63% of mobile gamers are female, outweighing male mobile gamers (37%). It isn’t aggression, or weapons, or gravity-defying anatomy. According to the report, 5 percent of games featured exclusively female protagonists this year whereas 22 percent featured exclusively male protagonists. A recent study found that females are playing mobile games more regularly than men. In fact, it’s worse than it was in 2015, just after the tide had started to turn in favor of women in gaming. The rise of gaming has also been accompanied by a notable increase in female gamers. Even as recently as 2012 t here weren’t many examples of video games with primary female characters. These are merely distractions, and they often under serve a character with hidden depths. The player character, which may be male or female, is able to romance all the companions in the Romance option, however in the Saints Row series the Caucasian female protagonist voiced by Katie Semine and Laura Bailey would appear to be bisexual as her dialogue shows that she is attracted to females and males, all other protagonists dialogue is heterosexual by default. 39% of female gamers seek the advice of family or friends when looking for a new game, compared to only 27% of male gamers. Concurrently, there has been a significant insurgence in female video game characters over the past ten years. Samus Aran from Metroid series 2. Only 21% of E3 conferenc… Interestingly, the gaming gender gap lessens with age. Women make up 45% of U.S. gamers. Since the 1990s, female gamers have commonly been regarded as a minority, but industry surveys have shown that over time, the gender ratio has become closer to equal, and since the 2010s, women have been found to make up around half of all gamers. Names must be added. Lynch looked for indicators of hypersexualization such as huge breasts and tiny waists. It doesn’t come as a surprise that the lead female character of anime’s most popular isekai, Sword Art Online, features on this top 10 list.Asuna has extremely likable qualities to her – she’s loyal, smart, is a strong fighter, and doesn’t hesitate to put … or whatever when, actually, the reality is that there's still a lot of work to be done. On the other hand, every player who comes to a game such as Wolfenstein: Youngblood must step into the shoes of a female character in order to play. Games are now more accessible than ever, and can be played on mobile, PC, and console. Sherry Birkin from Resident Evil series 2. Today, however, a full 54% of lead characters in video games are female Monday was National Video Games Day, so YouPorn ranked the female video game characters most searched on their site. WOW, what a selection of female video game characters. As independent, financially able consumers, adult female gamers may be an especially appealing target demographic for marketers. The average female gamer is 36 years-old. Well... Videogames are an escapist fantasy, so they might as well have fun! We’ve updated the top 11 female gamer statistics to track the preferences of this increasingly relevant gaming community. The gender ratio differs significantly … In its essence it will try to see whether all women in gaming are portrayed the same way or is there a difference based on what role they play. This escalation made Sarkeesian and Petit nervous about the figures this year, but things are actually closer to 2015 -- the so-called year of the woman -- than 2016. Using the data we have from over 270,000 gamers, we’ve put together some findings on the percentage of female gamers across game genres. How Many Influencers Are There? started creating gaming videos in 2013 and maintains more than 6.2 million subscribers, more than any other female gamer on YouTube. As of 2018, adult women (18 years or older) account for 33% of U.S. gamers compared to only 17% for boys under 18. You've already heard of them, and now, it's time to rank them. Hypothetically, let's say that 18 percent of gamers would rather play as a female lead character, and 82 percent of gamers would rather play as a male lead character. Females comprise 30% of YouTube Gaming audiences. Lia Shelesh, better known as SSSniperWolf, started creating gaming videos in 2013 and maintains more than 6.2 million subscribers, more than any other female gamer on YouTube. The tendency of females to not pay for games may allude to their preference for puzzle games and match 3 games, which are often free on mobile. See the 11 female gamer statistics relevant to marketers today: Female gamers are a growing consumer group interested in both games and gaming influencers. The idea of watching others play video games may sound unexciting to some, but in the gaming world, gamers watch others for entertainment value, to increase the sense of community and inclusion, as well as to improve their own skills. Female gamers are on the rise. comparing U.S. computer and video game users from 2006 to 2018 found that women currently make up 45% of all U.S. gamers. Evidently, females are particularly interested in mobile games, a platform brands can use to target this specific demographic. 60% of female mobile gamers reported playing mobile games daily, compared to only 47% of male mobile gamers. What makes a strong female protagonist? Chrodechild from Suikoden … Even in 2017, video games overwhelmingly feature male protagonists rather than female leads. The Entertainment Software Association’s 2018 report found that the average age of female video gamer players is 36 (37 in 2017) while male gamers averaged 32 years-old (35 in 2017). It’s unclear whether female viewers are watching female or male YouTube gamers, or both. So we just started counting. In 2019, seven percent of all female characters appearing in the top 100 domestic grossing films that year in the United States were Asian, down from ten percent in the previous year. Female humans don't build muscle as easily as males, that's why before the SJW movements they were rarely depicted as action heroes, and when they did, they were considered a rarity, or a joke. The Influencer Marketing Industry Global Ad Spend: A $5-$10 Billion Market By 2020 [CHART], INFLUENCER MARKETING 2019 INDUSTRY BENCHMARKS, 8 Brands Doing Coronavirus Influencer Marketing Right on Instagram and TikTok, 10 TikTok Marketing Campaigns: How Brands are Using TikTok Influencers. Topics video games. You did an excellent job writing this article and very informative of the characters. Although women make up about half of video game players, they are significantly underrepresented as characters in mainstream games, despite the prominence of iconic heroines such as Samus Aran or Lara Croft. Fifty-two percent of newly announced games utilize a system that lets players select specific characters or genders. Among females that identify as “core gamers” (those that dedicate a large amount of time to playing games), 32% are willing to pay for mobile games. of female gamers seek the advice of family or friends when looking for a new game, compared to only 27% of male gamers. Facebook removes Myanmar military's main page, NASA reveals video of Perseverance's landing on Mars, SpaceX's first private flight will put a 29-year-old American in orbit, Epic Games is sending players V-Bucks to settle 'Fortnite' loot box class action lawsuit. As independent, financially able consumers, adult female gamers may be an especially appealing target demographic for marketers. New Data, Calculations & Charts, The Top 11 Triller Statistics For 2021: Key Facts, Figures & Data, The Best Influencer Marketing Case Studies: Campaigns From Top Brands, Influencers, & More. Despite the increase in women playing video games, a 2019 look at video gamesreveals that representation for women in video games is still poor. "The important thing, I think, is that we don't rest on our laurels," Petit said. 33% of the U.S. gaming community consists of adult females. The images and roles of female characters in video games send a powerful message that can influence the underlying attitudes of gamers. On their own, these statistics aren't bad or good; they're simply facts. While 65% of analyzed games permitted the player to select or create protagonists of more than one gender, only 5% presented a default female protagonist (down from 9% in 2015). Consider for a moment Lora Strum’s article, “Study Tracks 31 Year History of Female Sexualization in Video Games” in which she talks about how … The average female … . Poppy, video games are unquestionably one of the most popular sorts of entertainment. These trends are encouraging and great, but they're not, hopefully, the end of anything.". of females under 30 reported that they play video games while 72% of males under 30 were video game players. In 2006, women made up only 38% of U.S. gamers. The tendency of females to not pay for games may allude to their preference for puzzle games and match 3 games, which are often free on mobile. Pass along your details so we can collaborate for future campaigns. The Most Iconic Female Characters In Video Games. 2. As it turned out, at E3 2015, just 9 percent of new games starred women, while 32 percent had men in the leading role. Females within video games ... female characters and look whether there is any differentiation among them. Women are much more likely than men to utilize the insight of friends and family when looking for a new game. "There was this sense in the air of, things are changing and there are more games starring women announced, et cetera, et cetera," Sarkeesian said. Annah-of-the-Shadows from Planescape: Torment 1. By admin Oct 23, 2019. Chell from Portal series 4. 30% of U.S. gamers are women between the ages of 18 and 35. A study examining game genre preference found that of the gamers playing match 3 games, like Best Fiends, 69% are female. 39% of female gamers seek family or friend advice when looking for new video games. Gender inequality in video games has dated back since the 1980s with characters portraying as different genders because of unpopular emotional state or reactions from consumers and advertisers alike. According to Feminist Frequency, 109 games debuted at E3 … 30% of U.S. gamers are women between the ages of 18 and 35. The 10 Best Female Characters In Video Games . There is a roughly even split in the world between men and women, so that should be represented in video games. Although the stereotypical “gamer” is often thought of as a teenage boy, adult females are a rising subgroup of the gaming community. We'll forget about the actual percentage of female gamers for a moment, which I would guess would have be somewhere under 18 percent, if the ME2 stats are to be believed. After enjoying International Women's Day the MGL team picked their favourite female games characters of all time. Female gamers are an extremely popular subgroup on YouTube. Females also accounted for 69% of gamers playing family/farm simulation games, like The Sims. According to Provenzo [11], as recently as 1991, only 8 percent of video games contained female characters (most commonly in the role of the “damsel in distress”). According to Feminist Frequency, 109 games debuted at E3 this year, and just eight of them (or 7 percent) star female characters, compared with 29 titles (26 percent) featuring male protagonists. (Characters whose names are bolded here are iconic characters) 1. Nearly 70% of match 3 and simulation game players are women. Here are the following top 10 most liked girl characters in video games available all over the world, which are as follow: 10. Let's collaborate on influencer marketing and social media stories. Studies have consistently shown that at least since the 1990s, the percentage of female characters in video games has remained steady at around 15%. In 2016, the gap grew -- only 3 percent of newly revealed games featured female protagonists, while 41 percent starred men. Results demonstrated that female characters within video games are unevenly represented compared with male characters, with female characters mostly shown as subordinate to the male hero of the game, objectified, and hypersexualized with … Teresa Lynch, a media communications researcher at Indiana University, completed a doctoral project where she evaluated 571 playable female characters in video games released from 1989 to 2014. In 2006, women made up only 38% of U.S. gamers. Today, marketers have the opportunity to reach women of all ages in a category originally dominated by men. A Mediakix report examining the top female gamers found that the top 10 have more than 21 million subscribers combined. 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